In Clarke Mackey’s book “Random Acts of Culture: Reclaiming Art and Community in The 21st Century”, he outlines 4 interesting distinctions about vernacular culture:
1. YOU HAVE TO BE THERE – It is about process rather than product and is highly context dependent.
2. IT’S NEVER THE SAME WAY TWICE – Repetition and variation is privileged over exact replication.
3. ANYBODY CAN DO IT – All present are expected to participate. Completely passive spectators are distrusted.
4. IT’S NOT FOR SALE – The moment is useless as a commodity and in that moment, it is not for sale.
With these elements in mind, we constructed a vernacular experience for Rita, The Choir and the spectators. Taking the song to the streets in the form of a musical field trip, unknowing of where, who and what we would encounter, we created a communal experience some may say intrusive and others affective. Acting like a roaming flash mob, we forced the public to look up and outward from the vector based world. It’s interesting to note the number of spectators who chose not to experience the moment in the moment, but rather held up their I-Phone, distancing themselves from the real, ourselves included.
Genocide is not social activism, a documentary or a music video….It’s all three!
Enjoy The Experience!
“GENOCIDE”
Words By: Craig Allen Conoley
Edited by: Vera Grbic
GENOCIDE: the deliberate and systematic extermination of a national, racial, political, or cultural group.
CREDITS
PRODUCED BY
Partus Films & Rhythm N’ Kal Ent.
PRESIDENT & CEO OF RHYTHM N’ KAL ENT.
Kalid Nour
ASSISTANT PRODUCER
Dan Wallace
DIRECTOR . EDITOR . DOP
Craig Allen Conoley
ASSISTANT EDITOR
Emmy Hillman
CAMERA 1
Craig Allen Conoley
Camera 2
Alex Gheorghe
ADDITIONAL CAMERA WORK
Dan Wallace
SOUND RECORDIST
Adam Bentley
STORYBOARDS
Craig Allen Conoley & Emmy Hillman
PROPS
Craig Allen Conoley
Emmy Hillman
Cristina Maiorino
STARRING
MISS RITA CARTER
Nambuusi “Rita Carter” Kyeyune
THE AFRICAN CANADIAN CHILDREN’S
CHOIR OF RIVER JORDAN COMMUNITY CHURCH
Hano Nkayamba
Aline M. Niyongabo
Christine A. Bio
Imani Nangoma
Julia Kiirya
Jesse Kiirya
Joseph Jr. Kiirya
Georgia Cadeau
Q’ Orianka P. Barkey
Catherine Atim
Keene Yakira
SPECIAL THANKS
R & B
CHOIR DIRECTOR
Lilly Obina
PASTOR OF RIVER JORDAN COMMUNITY CHURCH
Joseph Kiirya
ON SITE RN
Laura Floyd
STUNNIN R’S ENTERTAINMENT MUSIC GROUP
Music Production
SAW VIDEO
Rentals
PERMITS
The Ottawa Gatineau Film
& Television Development Corporation
INSURANCE
The CG&B Group Inc.
FOR MORE ON RITA CARTER
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Myspace: http://www.myspace.com/ritacarterlove
E-mail Contact: rhythmandkal@hotmail.com
To all family, friends, and volunteers who helped make this
dream a reality, THANK YOU…
And to all the freedom fighters
who have died for humanity and those still fighting, you are
always in our hearts. Much love. Struggle Beats Struggle.